Win the local search

When someone hurts their back, they search nearby. A complete Google Business Profile, accurate hours, photos and recent reviews put you in front of them. Local search ads help you show up at the top.

Feed your referral network

GPs, personal trainers, sports clubs and gyms send steady patients. Stay in touch, make referring easy and show you look after the people they send.

Educate, don't oversell

Short, helpful content about common injuries builds trust and keeps you top of mind. Explain what you treat and what a first visit looks like.

What To Watch Out For

  • Health advertising rules. Allied health advertising is regulated. Testimonials about clinical care and outcome promises are restricted, so check the AHPRA guidelines first.
  • Hard-to-find booking. If people can't book online in a few taps, they'll book elsewhere.
  • Forgetting existing patients. Rebook reminders keep treatment plans on track.

Your Industry Learnings

  • Local visibility and referrals drive most new patients.
  • Helpful education builds more trust than promotion.
  • Easy booking converts interest into appointments.

Do this week

  • Update your Google Business Profile with photos and current hours
  • Reach out to one local GP, trainer or club about referrals
  • Check your website and ads against AHPRA's guidelines

FAQs

How do physios get more patients?

Be visible for local searches, keep referral partners close, and make booking simple.

Can I use patient reviews in my marketing?

Reviews and testimonials about clinical care are restricted for registered health practitioners. Check AHPRA's guidance before using them.

Is social media worth it for a clinic?

Yes, for education and trust. Short tips and a look inside the clinic work better than ads alone.